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Car Choice Canada is an automative help service and all information provided is free without obligation.

Car Choice Canada does not advertise and 100% of all business come by way of referrals from friends, family, past customers and colleagues.

Bruce Lloyd

I am an independent automotive professional with over 35 years experience in the sales and service in the automotive dealership industry.

I offer unbiased advice and opinions to clients on the car buying process, negotiating, used car values, cautions, incentives, profit margins, dealer costs, depreciation, most reliable and best values and I am qualified to answer most other related questions.

I also give seminars on new car buying, used and leasing to groups on request. I have also spoken to students and faculty at York University.

I help to insure the consumer is buying quality vehicles at a fair market value from a reputable dealership that stands behind their product.
I will refer clients to a dealership that may have a suitable vehicle for their needs if they request but I am not a mediator. I am not affiliated with any automotive dealerships.